:::::: Unsigned Hype
March of ninety-eight The Source magazine featured
a then unknown Detroit-based rapper
in their influential "Unsigned Hype" column. His name
was Eminem. From the outskirts of the one time U.S.
Murder Capital, rap's new brainchild was just beginning
to garner the critical appeal and acclaim that the years
ahead would bring. Coming off as a sick and twisted
lunatic with a passion for the art, Slim Shady seemed
to be just what the rap mainstream needed; and The Source
had hit the nail on the head. From the near-repulsive
humor of "'97 Bonnie and Clyde", to the fictional burglary
tales of "Murder, Murder", the quality of the Slim Shady
EP was a force to behold.
Pre-peroxide, Marshall Mathers was becoming an underground
favorite and a fierce emcee. Mathers was off to an L.A.
wake up show with nothing more than his genius and machete
for a tongue. That was the crucial moment when rap's
greatest producer, Dr. Dre, got his first taste of Eminem.
A call made and a contract signed, Eminem headed into
the studio with the Doc. Em was decked out in a loud
yellow suit, but the impressive lyrics and delivery
("Role Model" and "My Name Is" were made in a mere hour)
are what caught Dre's attention.
Four years, five Grammy awards, a handful of lawsuits,
and over twenty million albums sold, the now bottle
blonde Dre protégé has become one of the biggest and
most talked about artist in the world. The critical
acclamation as come in all forms, from the pages of
Rolling Stone to some of his most famous musical peers
(Elton John, Johnny Cash, Stevie Wonder, Madonna, Pat
Boone, and even a praise from Bob Dylan). He is considered
one of the most controversial and important voices of
Generation Y, and has the talent to rein him the King
of Controversy for years to come.
Below, you will also find the "Unsigned Hype" for another
emcee from Motown, Proof. He's
known Eminem since his early high school days and is
best known for his vicious freestyle battles and numerous
collaborations (appeared on more than twenty albums).
Since the Hype went out in ninety-nine, Proof has then
gotten deals from Tommy Boy, gone on as hype-man for
Eminem's Slim Shady Tour and Dre's Up In Smoke Tour,
and even to the stage of the 2000 MTV Video Music Awards
where he was the echo on the "Way I Am". Proof was one
of the founding members for the now multi-platinum D12,
and a solo project is in the works with a new signed
deal and lots of time in the studio.
The Source - Unsigned Hype - Aritcles
Original Unsigned Hype - The Source - March 98']
Unsigned Hype The Source - Special Edition #150 - Feb
Original Unsigned Hype - The Source - May 99']
-Props to Sarcazm and Dave Dirty for the article images.